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Building Relationships Through Events
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When Excess Is A Good Thing

November 8, 2015

One key element in planning green meetings is to minimize waste. Obviously the first way to attain this goal is to not create it in the first place. But no matter how careful the planning, inevitably there are leftovers. Instead of throwing catered food away, consider donating it to your local food bank.

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In Green Meetings & Events Tags brand, brand management, corporate events, event planner, meeting planner

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Being Meeting Green Tip #2 – Carbon Offsets
Nov 12, 2015
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This is our second posting in our series regarding green meeting tips.  For many of us understanding the concept of carbon offsets seems to be a challenge.  Essentially when we produce a meeting, conference or event the means used to transport the participants, (i.e. airplanes, cars and buses) emit carbon dioxide or greenhouse gases into the atmosphere.

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Nov 12, 2015
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Nov 9, 2015
Is Your Brand Green?
Nov 9, 2015

Welcome to our initial post to EDI’s blog, “Brand Builder”. We hope this page will stimulate thought and discussion regarding the building of your brand through inspiring meetings and events, (i.e. event marketing). According to “EventView 2008″, a survey of 1,000 senior marketing and sales executives from North America, Europe and Asia Pacific, Event Marketing provides the greatest return on investment among the various marketing elements (i.e. print advertising, broadcast advertising, sales promotions, public relations, web marketing, direct mail)

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Nov 9, 2015
 When Excess Is A Good Thing
Nov 8, 2015
When Excess Is A Good Thing
Nov 8, 2015

One key element in planning green meetings is to minimize waste. Obviously the first way to attain this goal is to not create it in the first place. But no matter how careful the planning, inevitably there are leftovers. Instead of throwing catered food away, consider donating it to your local food bank.

Read More →
Nov 8, 2015
Beauty Break
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May 8, 2012
 WHAT AN OPPORTUNITY!
Mar 19, 2009
WHAT AN OPPORTUNITY!
Mar 19, 2009

Unless you have been at some remote location the past two weeks, you probably have heard or read about Sen. John Kerry’s (D-MA) bill to prohibit all TARP (Troubled Assets Relief Program) recipients from holding any meetings and events. Sen. Kerry’s proposal reflects a sentiment in Washington, and for that matter much of the country, that business meetings and events are nothing more than frivolous corporate junkets where behavior and expense know no bounds. While there are plenty of examples of excess, you and I know from personal experience that the vast majority of the business meetings and events do have business purpose and provide a real return on the Company’s investment (ROI).

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Mar 19, 2009

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